Pay Per Click Advertising (PPC) is an Internet advertising system that drives traffic to websites. By becoming an Advertiser, any business can create simple advertisements and pay a set fee each time their ad is clicked. Popular PPC platforms are Google Adwords, Facebook Ads and Bing Ads.
Grow your Visibility With Google Adwords
Google Adwords is by far the most popular pay per click ad platform. Promote your business using standard text ads, Display ads or Google Shopping ads.
In April 2017 Google handled 77% of all Search requests worldwide. For Mobile devices, such as phones, tablets and game consoles, it was a staggering 97%.
This is where the majority of your audience is. Start showcasing your brand today!
Are Bing Ads Worth Trying?
Absolutely, Bing PPC Ads offers a great pay per click platform too. It’s worth creating Bing campaigns and testing their performance compared to ads running on other networks such as Google Adwords or Facebook. Depending on your niché, you may find that Bing is more profitable for your business.
Remember, Bing is the 2nd most popular search engine in the UK.
Whilst it only has a fraction of Google’s visits, the people who use the Bing Network have a slightly different demographic.
A recent study of Search Engine usage revealed that Bing users are more likely to be Female and slightly older than those who use Google.
Bing’s user numbers are growing with a 6% UK market share and 17% in the U.S. So, there are definitely plenty of potential customers who could see your ads on the Bing Network.
Is Facebook Advertising Worth A Go?
Definitely! In fact, depending on your business, it may actually be more cost-effective for you to only use Facebook advertising. Particularly if your business only serves a small local area.
Peak District SEO offer Social Media advertising services alongside our traditional Pay Per Click.
We will visit your business to learn more about what you do. We work alongside your team to understand which are the most profitable products and services that you provide. Then we will create ad campaigns to drive visitors to your website. All the time, monitoring the performance of your ad campaign to ensure value for money.