Choosing The Right Web Platform For Small Business

Choosing a web platform for small non eCommerce business: Phil Gregory – Peak District SEO

It’s true that I’m into SEO, and that’s the cornerstone of this business. However, without websites there is no SEO, so what I want to talk about today is your choice of platform. When choosing a web platform as a small business, the choice of platform really matters.

There are number of different web platforms out there to choose from. Making the wrong choice could be costly for your business.

Firstly I’d really urge you to stay away from those free platforms such as WIX and Weebly. such platforms are fine for the creation of personal or hobbyist websites, but I wouldn’t risk building my business on them. They do create some good looking websites, with their build in template builders, but the fact of the matter is they create a lot of code heavy pages. the code isn’t what we in the SEO business would term as SEO friendly. The markup (Code structure) isn’t the best quality either.

If you hand code your website, that’s fine if you have the skills that can work, I appreciate that most people don’t have the skills to build a fully functioning web platform themselves. So that leads us on to CMS (Content Management Systems) driven sites.

There are a number of open source CMS platforms such as WordPress, Concrete 5, Drupal, Joomla and Ghost to name a few. WordPress, Joomla and Drupal are the big players in this field.

If you are going to build a business website that has built-in future proofing, then you need to be looking at something with a CMS.

Having tried all the above platforms,  I chose WordPress, WordPress beats the other systems hands down, because of it’s many themes, and it’s capacity to be extended. WordPress has a massive community of active developers developing themes, and plugins which can add an almost infinite range of features to your website.

Code it yourself or choose WordPress.

Wordpress Logo

WordPress is so versatile and flexible, for me, nothing else comes close to it.  It’s not just me who favours it. A massive 19% of the worlds websites use wordpress as their preferred CMS.

The real benefit of WordPress is the easy setup. If you have some understanding of HTML, and PHP you should be able to get WordPress setup in a matter of minutes.  Some other platforms can be trickier to set up and then don’t have such a massive community that you can engage with.

Many web hosting companies now include an auto setup for wordpress which sets up your database and joins it to the site in a no fuss, hassle free solution. Whether you set WordPress up, or whether you know someone who can do that for you, consider the limitations of the DIY approach.

Hire professionals to bring your ideas to life

I’d recommend calling in the experts. Speak to a web professional. someone who has experience in installing and customising wordpress, someone who is understands CSS and  javascript.

Dan Kirkland from Tor Studio is used to seeing customers who’ve started on their own, and want to take that next step:

We get a lot of customers coming to us asking us to fix their websites. they’ve had a friend or relative get them started and now they need something that looks more professional.”

Consider speaking to a separate graphic designer too. Get them to build the look and feel of the site to match your existing brand.

Here at Peak District SEO we always used trusted designers and developers and web hosts to help keep projects on track.  We’ll be happy to recommend other web professionals who will work with you to create a theme that suits your company.  Our recommended professionals can create a website that works, and looks good on multiple devices, such as smartphones and tablets.

Get in touch with us to find out more about how to get started with your first website.

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Organic SEO Will Save You Money – Find Out Why – Peak District SEO

organic seo

Organic SEO (Search engine Optimisation) refers to methods used to gain a high placement (or ranking) on a search engine results page in unpaid, algorithm-driven search results produced by search engines such as Google and Bing.

Organic SEO helps you to strengthen the pages and articles on your website, making them more relevant to what users are searching for.

In 2017 there are many, many more websites online than at any time in the past and the likelihood is that the number is going to continue to grow as more and more businesses move their marketing efforts online.

Subsequently, we speak to many businesses who have had a web presence since the late 1990s complaining that their influence in their sphere has begun to diminish as new players enter the market. As each niché becomes more and more crowded you will have to take steps to make your business stand out from the crowd.

“Organic SEO” means that the SEO is essentially comprised of technical SEO, on-page SEO and Off Page SEO. These three elements all help to improve your rankings and the health of your website.
technical seo

What is Technical SEO?

Technical SEO issues are missed by so many webmasters. They do not announce themselves, they are not obvious, and they sit in the background accumulating quietly dragging your website down. By auditing your website regularly we can detect errors before they escalate and become a major issue.

Some technical SEO errors that might affect your site.

Crawl errors.
Crawl errors occur when the search engine crawlers or robots, (bots) cannot access a part of your website that is either linked to from another website, listed in the search engine results pages (SERPs). The missing pages may have been removed from your site, or perhaps just slow to load.

Getting your pages indexed
Getting your pages indexed is important but many websites either have too few pages indexed by search engines or they have too many. Both issues can be a problem for different reasons.

Managing Crawl Budget
Managing your Crawl Budget is essential for large sites, if your site architecture is poor, then web crawlers could miss visiting key pages of your site. If they are not crawled, they won’t be indexed, meaning that users won’t get the chance to choose your listing in the search engine results pages.

URL Redirects
When we have broken pages on sites, it pays to redirect the traffic coming into the site to a new and relevant page, this prevents potential customers being annoyed and holds on to pages rank, a metric that search engines use to measure the relevance of websites. If you don’t redirect broken pages or links you could see a large upturn in 404 errors being served to your visitors. Search engines don’t mind a few but frown upon a lot of 404s, as this is seen as a signal of a poorly maintained site.

Your preferred domain
Having a preferred domain and declaring it to the search engines is key. If there are multiple versions of your site available to the search crawlers how will they know which one to prioritise? If you are tracking your site using an analytics package, and you have multiple versions of your site, the data you see on visitors, and conversions could be completely inaccurate. Use Google search console to set your preferred domain.

Page Speed
Page speed is a ranking factor. That means if your page loads slowly, be sure that the search engines will be penalising you. Speak to your developer about running speed tests and ensure that the site loads as fast as possible.

Mobile Friendliness
Your site must look good on mobile devices or you will be losing money and customers. Every year mobile traffic grows and grows. In 2016 we saw combined mobile phone and tablet views surpass views from desktop computers for the first time. This will continue to change as phone screens get bigger and tablets get faster. If your website renders poorly on these screens and doesn’t fit the screens properly, is hard to read or click, you will be penalised by the search engines.

Your Robots.txt file
Your Robots file tells search engines about your page, where your sitemap is and which pages it is allowed to visit. Making a mistake on this file can be costly.  We’ve seen whole sites that weren’t being indexed for search because of errors in the robots file.

XML Sitemaps
Sites without sitemaps are just making life difficult for themselves. Make sure you have an XML sitemap for crawlers.  Your Sitemap should update automatically, make sure it’s listed in your robots file. Make sure you let search engines know about your sitemaps. You can also add an HTML sitemap for users.

On Page SEOWhat is On Page SEO?

On page seo is an important part of organic seo. On page seo is all about improving the content on your site and making it relevant. All too many sites are full to the rafters of thin content, page after page of short-form content with little relevance to what users are actually searching for.

Build a strong site architecture
Before you build your site plan it. Make sure that every page is necessary, that it’s linked to from other pages and that it’s easy to find and not duplicated. Avoid going too crazy with sub categories. A well-planned site makes your organic seo work so much easier in the long run.

Remove thin content
Thin content is when a page just doesn’t have enough content on it to make is deemed as relevant to search terms. A good example of where we see thin content is e-commerce sites who sell for example 20 versions of the same product, each version has a tiny difference, very often webmasters don’t make the effort to highlight the differences and benefits of each variation. Leaving just a very brief description of the product.

Another example is very short blog posts. Short blog posts are a waste of time, write to engage and enthuse your audience.

Remove Duplicate Content
Duplicate content is bad for your site. All your content should be unique where possible. Try to make your pages focus on a unique topic or idea, otherwise, if you have several pages all focusing on the same topic, your pages will compete with each other in the search results.

You shouldn’t need to borrow or pinch content from anywhere else, paraphrase and quote by all means but don’t use whole chunks of other people’s content. Google will know.

Reduce orphan pages
Orphan pages are pages that live on your site that isn’t linked to from any other pages on your site. They are like sand traps and will confuse both user and search engine crawlers.

Build relevance
Make your pages as relevant to what your target audience will be searching for. To rank highly your pages need to be relevant. Organic seo is about being natural, so think about what words and phrases your audience use to find the products and services that you sell, ensure that you use them appropriately on your page.

off site seoWhat is Off Page SEO?

Off page SEO isn’t all about online work, it’s a combination of internet related action and real world actions.

Building Links
Links from other websites help get you ranked but only go for quality, relevant links, the rest can be more bother than they are worth. Each time your website gets a link from another website, that is seen as an endorsement. But all links are not equal, so a link from an authoritative website is worth more than one from your sisters Twitter profile. don’t EVER be tempted to pay for link bundles, they are rarely worth the money.

Social Media Profiles
Make sure you have all the relevant social media profiles. No point setting up a Snapchat profile if you only sell to the over 65s. Try to be where your audience is. Focus on the ones you can manage, do not over face yourself by launching too many profiles and then neglecting them.

Guest Blogs
Write Guest blogs on other people’s sites in your niche. It’s not always easy to get these opportunities, but if you can, it provides authoritative and relevant links and the search engines will reward you for it.

Video and Podcasting
The modern generation, called iGens are all about video and podcasting, they don’t want to sit and read articles, they want to watch an engaging video or listen to informative stories on their headphones. Can you see any opportunity from having multiple links pointing to your site from youtube and iTunes? We can.

Infographics and Image search
Images catch the eye. So if you have a service specific set of photos, make sure that they are branded. Eg: If you are a chimney sweep in Buxton. Be sure to place your branding and phone number on your work images. That way, if people search for ‘sweeps in Buxton’ and they see the image, you make it easy for people to contact you.

Professional articles
Write articles on Linkedin or for your local chamber of trade and put your presentations up on  Slideshare. Professional articles are the old school version of Video and podcasting. Perfect for those who want to read. If you don’t relish the thought of typing long form articles like this one, why not simply make transcripts of your videos and podcasts? They are articles within themselves, are great as an accessibility feature and can only enhance the content on your site and social media profiles.

Professional articles are great for embedding multiple links inside that point to all the great products and services your company provides.

Branding
Branding is everything, but get it right. Get your logo, URL, email and phone number on your paperwork, your vehicles, your computers, your email footers and anywhere else that you can think of like Flyers, business cards and billboards.

Try sponsoring a grass verge, a school play or perhaps an annual event in your town or village. When you do, get banners made and be visible, use the opportunity to market your services.

Court Web Influencers
Get people to love you by the things you do for them. Talk to others online, listen to them, empathise with them, share their content and soon you will have friends, sharing and linking your content, over the years we’ve seen famous people retweeting our tweets and liking our posts.

Customer service
Good customer service is absolutely critical, it’s something that we are pretty awful at in the UK, but if you’ve ever visited the United States, you’ll have noticed that companies there really go the extra mile to ensure you have a great experience with their brands.

Whether front of house Bar staff, restaurant Waiters, Telephone sales people or delivery drivers, customers always have a lot to say about the level of service you provide. The best advert you can give yourself is to treat every customer like a king or queen, no matter how difficult or irritating they can be. One bad review could lose you potentially hundreds to thousands of pounds so really try to bend over backwards to ensure customer satisfaction.

Bringing Organic SEO together

If your website is poorly organised and difficult to understand, your users become confused and frustrated and search engines will also have a hard time interpreting what your site is about. This is why it’s crucial to have clear merchandising and navigation.

The many facets of organic SEO are what helps to strengthen a web page, what helps to make that page visible when users search for products and services.  Organic SEO Focuses on improving the content on each page of your website. By improving the information you provide to customers, you increase the likelihood that they will continue to browse your site without leaving immediately.

One of the biggest problems that web businesses face is the issue of non-returning visitors. Many visitors will come to your website, judge that it is not for them because it was poorly labelled in the search engines, and they will leave,  there’s a high likelihood that they will never return.

You can combat this by creating good clear titles for each page and write good copy on your web page.  Add a good meta description you can help users better understand just what each page on your site is about before they click through to it from the search engine results pages.

To do this you need to understand your audience and what they are searching for.  Do you know what sort of search terms they are likely to put into Google or Bing when searching for the goods and services that you offer?

 

Organic SEO Lives

“I heard Organic SEO is dead, is it?”

In a word, No.

Google is the most popular search engine by far. There are hundreds of other search engines out there trying to copy and improve upon what they do.

Whilst it’s certainly true that Google has been strengthening the potential of the search engine to generate revenue through paid ad placement, it’s never going to give up on organic search results because it would lose all credibility.

The public trusts search engines to match their search queries with the most relevant and useful sites. Sites that show up in the search rankings because they are relevant to what the users search for.

Ads on the other hand, are triggered by paid keywords which are entered into an online auction. The advertiser who bids the most and has the best ads will show up first for matching searches. That’s all well and good, but not all sites are quality or truly relevant. Any fool can throw money at Google to get clicks, but building a relevant and informative site, that’s a different matter.

If all we ever saw was paid ads, people would soon turn away from Google and find a new search engine that offered better, more natural results.

seo takes time

I don’t have time to wait for Organic SEO, I need results now!

Time is precious, we understand this but cutting corners won’t save your business. You wouldn’t tell a construction company to skip the concrete foundations of your new home because they are costly and nobody sees them.  No, you’d want the very best foundations so that your house will still be structurally strong in 30, 50 or 100 years time.

It’s the same with SEO. A well-optimised site will continue to bring you good consistent results week after week, month after month and year after year.

We’ve spoken to search companies who report a drop off in demand for organic seo. This is due in part to a growing number of people who are online savvy and willing to attempt their own SEO, and the relentless promotion of advertising services offering “quick wins”.

The problem with “quick wins” is that so often, they are a short term strategy that doesn’t offer the small business a plan B. Small businesses need to see results as soon as possible, but throwing money at advertising doesn’t guarantee success. The best hope of growth any business website has is to build customer trust over the medium to long term.

The best hope of growth any business website has is to build customer trust over the medium to long term.

When visitors trust your website, they will stay longer, so offer visitors what they were searching for. They may return multiple times, and hopefully click the call button, fill out the contact form, or buy something that you are selling. If you missed our earlier article about building website trust, you can read it here.

I can do my own SEO, so thanks, but no thanks!

Sure you can, SEO itself isn’t particularly difficult, but it is a discipline. There’s a heck of a lot to learn and you don’t become good at it overnight. We can all use a hedge trimmer but we are not Tree Surgeons. Attempt the basics by all means, but it makes good sense to bring in more experienced people for the expert stuff, or you risk causing unnecessary damage to your site

That’s why hiring a local SEO company is something you should consider if you’re serious about growing your online business.

 

Roundup
We hope we’ve helped you to understand a little more about what organic SEO is now?

Organic SEO will save your business money in the long run. Why? Ultimately because you want the majority of your website traffic to find your site without you having to pay each and every time someone visits your pages.

By working closely with SEO professionals you can fix many of the issues that your site faces and enjoy a massive increase in targeted visitors to your website.

Why Choose Peak District SEO for Organic SEO?

Peak District SEO firmly believe that organic SEO campaigns are critical in helping business owners to strengthen the foundations of their websites.

 

When you choose Peak District SEO you get our years of experience and hands on expertise. We will grow your audience, and increase your leads and sales. We send you a detailed, monthly report showing the progress made.

The first step to take is to signup for your FREE website review. We give your website a health check and tell you what work is needed to make it perform as it should.

So don’t delay, get in touch today!

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Choose the best SEO company in Matlock

The Best SEO Company in Matlock – Peak District SEO | SEO & PPC

seo company matlock

New SEO company in Matlock: Peak District SEO 2017

Is your company based in the Matlock Area? Do you have a website that just sits there, doing nothing, despite the fact that you paid hundreds for it, or maybe even thousands?

Good news, There is a new SEO company in Matlock, and that means that you have an easy to reach experienced web marketing team, just on your doorstep.

There are many reasons why websites fail.  Too many to list in a quick post like this but here at Peak District SEO, we’ve seen all of them.  With 18 years of experience in building and doing SEO for all kinds of different websites across the Derbyshire and the rest of the UK, we are well placed to help you.

It’s time to take action and stop the rot.

If you are disappointed with your website’s performance the first thing to do is find out why it’s broken. Very often, websites accumulate issues over time. Sites that are not busy, can become neglected by owners who are reluctant to spend any more money on them.  We understand this, but it’s time to take action and stop the rot.

Let’s find out what’s wrong with your website.

If you want to save your website and are prepared to take the first steps to doing this,  it will costs you nothing to do so.  That’s right, nothing!

Peak District SEO offer FREE website audits to websites who are interested in getting their websites working again.

All you have to do is to fill out the contact form below and we’ll be in touch to start the ball rolling.   We will perform a range of tests on your website and produce a report for you detailing what works and what doesn’t.  Then we’ll offer you a list of solutions.

The rest is up to you.  You are free to work with us to fix your website, or you can simply walk away. No obligation, no catch.

Website Review Form
Tell us a little about your site and we'll be in touch.

Choose the best SEO company in Matlock

Peak District SEO exists to help small to medium-sized businesses like those in Matlock and the surrounding area.

If your business is based in Rowsley, Darley Dale, Wensley, Winster, Cromford Crich, Leigh, Holloway, Riber, Tansley or any of the surrounding villages, we are literally just a few minutes drive away.  So if you want to meet in person, we can be with you quickly.

Old Computer? Outlook Express – Email Hell? This will Help

We understand that some people are still using older computers. Sometimes the software goes a bit crazy and you can’t get your emails. So we put together this simple guide for users of older versions of Outlook and Outlook Express. I

Set Up An Outlook / Express eMail Account

We understand that some people still use older computers. Sometimes those computers need wiping, resetting or sometimes the settings just break.

2. Set Up An Outlook / Express eMail Account The Internet Connection Wizard makes short work of setting up your online mailbox by walking you through each step for every email account you set up. 1. Before you get going, make sure you know your email address and the following information. (You may need to contact your ISP, Internet Service Provider, to get it.

3. Information about the email servers The type of email server you use: POP3 (most email accounts), HTTP (such as Gmail), or IMAP The name of the incoming email server ○ For POP3 and IMAP servers, the name of the outgoing email server (generally SMTP or just “mail.yourserver.com”)

4. Information about your account: ○ Your account name and password ○ Find out if your ISP requires you to use Secure Password Authentication (SPA) to access your email account—yes or no is all that’s required. Start Outlook Express,Click >>Tools >> Accounts. If the Internet Connection Wizard starts up automatically, skip ahead to step 4. Click Add >> Mail to open the Internet Connection Wizard.

5. On the Your Name page of the wizard, type your name as you want it to appear to everyone who gets email from you. Click Next. Most people use their full name, but you can use any name—even a nickname—that people will recognise. On the Internet Explorer Address page, type your email address, and then click >>”Next”.

6. On the Email Server Names page, fill in the first block of information that you gathered from your ISP in step 1, and then Click Next. Note: If you chose HTTP as your incoming email server—as for a Hotmail or Gmail account—this wizard page changes slightly so you can identify your HTTP mail service provider.

7. On the Internet Mail Logon page, type your account name and password. Note: If you’re concerned about security to your email, click to remove the tick/check in the “Remember Password” box. You’ll then be prompted for the password each time you send or retrieve mail.

8. Click Next >> Finish. You’re ready to send your first email! Unsure if your new email account is working? Send an email message to a friend. If they get the message, your account is ready to roll! If you run into problems setting up your account, Outlook Express offers help. Search for troubleshooting topics from Contents and Index on the Help menu.

Original article comes from Microsoft support: For other Microsoft email support issues please see.
https://support.office.com/en-us/article/Add-an-email- account-to-Outlook-for-PC-6e27792a-9267-4aa4-8bb6- c84ef146101b?ui=en-US&rs=en-US&ad=US

9. Get your Website Found http://www.peakdistrictseo.co.uk

Customer Trust Key to Making More Sales

Happy Customers

Building Customer Trust on Your Website: Phil Gregory 2017.

Happy Customers

How To Build Customer Trust on Your Website

Trust is a crucial ingredient that you must earn to get visitors to buy from your website.  If visitors to your website don’t think it’s safe and trustworthy, they are likely to leave and may never return.

There are a number of factors that subtly influence visitors to trust your website. In this post, I’ll explore some of those factors. Then you can begin to improve your website building a greater level of trust with both your existing customers and new website visitors.

The key to increasing your customer base is showing visitors that you want to give them the best shopping experience possible. Happy visitors will probably become customers. Happy customers become repeat customers.

Continuous & Consistent Merchandising

Match Online to Offline

Businesses who have a bricks and mortar store know how to merchandise their products.  Store managers know that the placement of products throughout the store is critical to getting good sales.

Products on “special offer” and clearance are placed in prominent places.  Signage and brand logos are highly visible.  Your store and it’s merchandising has been carefully laid out, your best selling products and product lines with the best margins are presented first. That helps your customers find what they want, and that helps your bottom line.

To help your offline visitor make a smooth transition into your online store, consider matching your online store to your retail store.

Questions about trust that shoppers ask.

What if I can’t contact the company?

Make sure the company contact details are clearly visible. Some websites have contact details in the headers or footers of each page, others have a dedicated contact page and some sites, sadly choose not to display contact details.  Companies who make it difficult for the customer to contact them, therefore create a friction point between the brand and the customer.

  • Display a real email, phone number
    Get your developer to make the phone numbers clickable. Clickable numbersOr just create click to call button.Click to call buttonThis way anyone browsing your site on a mobile device can click the phone number to contact you immediately.
  • Show your business address
    Make sure that you list your head office address.  (Add a map) This will help to build confidence and credibility. Shoppers tend to feel nervous about giving their credit card details to a company they can’t contact easily if a problem should arise.
  • “What if they are not a legitimate company?”

Customers look for trust signals.  Such as reviews and endorsements.   Reviews give a fair indication of the level of service you provide.  Try where possible to encourage customers to leave reviews. Perhaps offer them a discount incentive to do so?Customer happiness is a good indicator of whether you perform well.

The American Ad Agency, Wordstream wrote a great article about trust signals recently.

Include Trust Logos & Professional Badges

Trust Badges are commonly seen type on eCommerce websites. Indicating endorsement that you offer a safe shopping site. Common badges are Trustwave, Trust Pilot, Ekomi, and Google Trusted Stores.
trust pilot logo

If your store isn’t e-commerce, but offers professional services such as accounting or Tree Surgery.  Show membership badges for any professional bodies that you are members of.  If you hold special qualifications, show your accreditation too.

Accreditation Badeges
Show your membership of professional organisations

You can also add badges from trusted payment processing companies like PayPal & Sagepay.

Win customer trust through - Payment Options

Deal Clinching Incentives & Risk Reduction

Customers often abandon their purchase at the last moment. How can you prevent this from happening?

Some companies offers of money back guarantees, Free Shipping or if it’s a viable option, price matching. Whilst this might seem like a profit destroyer, it works well for volume products.

This removes any nagging doubt that the customer will be able to find the products cheaper elsewhere. See Curry’s FAQ page:

Show Clear Policy Pages

State Your Terms & Conditions

Take the time to build a terms and conditions page, stating your obligations in a transaction.  Whilst most customers can’t be bothered to read the small print, there are many who will.  Displaying your terms and conditions clearly helps the customer understand exactly what is being offered, and serves as evidence, in case of any potential disputes over service.

Links to policy pages Links to your policy pages reassure customers and covers you if legal disputes should arise.

Show A Clear Delivery Policy

State your delivery policy clearly to avoid disappointment. Perhaps you sell a product that is sold in bulk? This can make the delivery price change.

Or alternatively Perhaps delivering from your location to the customer’s location is going to be more expensive than the standard local delivery? For example, Delivery to the Scottish Highlands.  Failure to clearly state a clear and fair  delivery policy, enrages customers.

It helps your customers to understand exactly what to expect if your delivery charges are clearly displayed.

Delivery info
Showing your delivery info with the product makes life easier for customers.


Showing your returns policy gains customer trust

A returns policy helps you to gain customer trust. Customers want to know that they can return items and get their money back.

If you have an e-commerce site, then it’s important that you have a  returns policy and ensure that information is easily accessible.  Shoppers want to know that they can return an item or swap it for a similar product.  See how John Lewis do it.

Some companies can afford to offer free returns.  If you can, say so, if you can’t,  list your best offer.

FAQ pages gain customer trust

Having an FAQ page will help to take the pain out of answering customer questions and cut down on repetitive customer calls.

Take time to look through the many questions that customers ask via email, log the queries you get via phone.  This will help you to build up a comprehensive and ever changing FAQ page.

Now customers can easily find the answers that they need answering before they commit to making a sale. This demonstrates your commitment to good customer service and will win you more conversions.

How Remarketing Boosts Your Blog Traffic

Retarget Your Blog Posts:  Phil Gregory –  July 2017

When you spend a lot of time working on web marketing campaigns, sometimes, it’s good to get a fresh perspective.  That’s why I always read a wide range of web marketing articles each week.  In fact, It’s part of my daily routine.

A while back, I found a premium article by Rand Fishkin, Of Moz in which he asked:

“What’s the most effective web marketing tactic you’ve seen or used that very few people know about?”

In the article, some of the worlds best SEO professionals were sharing some of their lesser known tips for marketing. Not every tip is suitable for your business, and some tips are purely budget focused, so you have to pick and choose.  Every man and his dog has a few tips that yield great results.  Here’s one of mine.

Remarketing your Blog Posts

Marketers, writers, makers, collectors, curators, and photographers, we write. We write a lot of articles.  Myself, I’ve written hundreds of articles over tens of different sites, all on a range of topics.  Some did well, others hardly got a click.

Nobody is reading my blog

Any blogger knows this pain, having spent time finding just the right words and just the right images, maybe even creating graphics, collecting relevant links and putting together all that great information to wow and engage your audience. You publish with high expectation, hoping for a flood of comments, a surge of mentions on social media, but nothing much happens.  Deflated,  you let it die.

Your article just sits there on your blog and you pray that someone might stumble across it. They may not! So how do you get people to come and read it? You remarket it.

If your website/blog is fairly new and you are not yet ranking well for your targeted phrases, your articles can just disappear. There are around 2 million blog posts written every single day. So if your’s isn’t hitting the mark or you posted it at the wrong time of day, it simply won’t have the desired impact.

Remarketing with Social Media RharingWhen I write an article, I share the link on Facebook, Twitter and Google Plus often using the scheduling features to deliver the article to the relevant audience at key times. Then a few hours later, I will share the link again, with a slightly different title.

It’s ok to share things multiple times, just let people know it’s a repost. That way, the audience who do follow you, don’t waste their time visiting the article twice.

When’s The Best Time For Remarketing?

Remember, the likelihood that all of your audience will see your blog posts, tweets, Facebook posts, or G+ posts the first time is unlikely. So, you have to give your audience as much opportunity to see the article as possible.

remarketing helps you engage with a new audienceChoose the optimum time to do your marketing by taking looking at your Google Analytics stats. Analytics will reveal to you when your audience is online and when they look at your blog/website. Find the optimum times and market accordingly.

If you don’t have Google Analytics set up on your website, get in touch, we can set that up.

Schedule Your Social Media & Blog Posts

If you use a platform such as WordPress, Drupal, or Magento, there are lots of 3rd party extension that you can add to your website to increase its capabilities. They are commonly known as plugins.

Statistics show that keeping your audience engaged, builds trust. Once you have trust visitors are more likely to convert into leads or customers. Remember, your aim is to get them to sign up for the newsletter or to buy that product.

Bloggers have found new ways of keeping people on their site for longer. Search around for plugins that highlight other related posts that you have written. This will help present users with more information that appeals to them. You need to feed them with articles that will engage them and later lead to conversions.

WordPress Plugins 
Use plugins to deliver extra engagementUsers often use plugins such as:

YARPP (Yet another Related posts Plugin). This plugin will show text links or image thumbnails of other posts that are similar to the one your visitor is currently reading.

Mashshare Share Buttons.  We’ve all seen the buttons on websites that allow you to share a post on social media, there are hundreds to choose from and some are better than others. I found Mashshare buttons recently, and now I’m recommending them to you.  These buttons emulate the social buttons on the popular blog, Mashable. They look professional, and they do the job nicely.  Hopefully, your fans will share whenever they like your work.

Revive Old Post. This plugin will automatically pick an old post to share on your social networks.  This is great for hitting new followers with content that they might have missed before, also it helps with scheduling posts, so you don’t always have to worry about what your next social post is.

Blogger Widgets
If you use Blogger, then try ‘Related Posts Widget for Google Blogger’ – v2 or if you use the TypePad platform then there is ‘Link Within’. All these plugins and widgets help you to recycle content that otherwise might not get a view, especially if it has dropped down the search engine results pages.

Benefits of Remarketing Your Blog

Over time, you can build up large numbers of social shares by remarketing your old blog posts.  This keeps you visible to your audience, great when you’re suffering from writer’s block.

Time Machine Blog PostsTry to do “Time Machine” posts, repost articles from previous months and years. They can still be interesting to a portion of your audience, just remember to check over them and rework if necessary make sure they are still relevant. Eg: Seasonal posts, family posts etc.

This technique the same effect as the ‘Related Posts’ plugins, but for people who haven’t arrived at your website yet.

One last thing…

Use your Mailing List

Use your mailing list, You do have a mailing list don’t you? Good, use it then! Just because you wrote a bunch of posts last month, doesn’t mean that those posts had the maximum exposure that they could have had.

Take the opportunity to reach out to your subscribers and remind them about all the great content that is available for them. To make an analogy remarketing is a bit like Mothers Day,

“Sometimes people need to be reminded that you love them”.

Mailing List

Questions

  • Do you have questions about remarketing?
  • Do you want to make more of your Blog/website?
  • Need help harnessing Social Media and improving your customer
  • engagement?
  • Need help setting up a mailing list to reach out to potential customers?

Contact Peak District SEO Today.

Need Help – Contact us
Tell us a little about your site and we'll be in touch.

Are you re-marketing, How do you do yours? leave a comment below and let us know.

Help! My Website is Not Generating Leads

Get Help Marketing Your WebsiteIs Your website performing well?  Are you getting calls from the site?
Are you getting inquiries from the site?  If the answer is no, then read on.

In this article, I will point out some of the reasons that websites are failing in their task of generating leads and sales.

Peak District SEO often get enquiries from business owners who tell me they have paid a lot of money for a website that just isn’t working well for them.

They all have very different websites, built on a range of platforms,  almost without exception they are suffering from the same problem, they went “live” too soon.

Over the many years that I have been doing Search Engine Optimisation (SEO),  I found this common issue time and time again. I can understand why businesses make this simple error,  they want to get their website online ASAP.

Why your Website is Not Generating Leads

A new and exciting project like publishing your company’s website creates a buzz.  Sadly this buzz can be short-lived if certain basic SEO steps are not followed.

If your website isn’t intuitive, customers get frustrated and leave. So you need a good plan first of all.

Plan Your Website

website not generating leads? Plan Your Website
Try to imagine what pages you’ll need on your site before you start to build it.

Before building your website.  Plan it first!

Often,  business owners look at me with a blank expression when I say “make a plan before you build“.  Adding pages as you go is commonplace but it can lead to a messy and confusing site if not regularly reviewed.

It’s fine to approach an agency without a plan, but be aware that if you do so, you are likely to end up paying a lot of money for them to come up with the plan for you.  You should be able to make a rough plan of what your website will need to look like.  Of course, this plan can be tweaked in collaboration with your web agency, but try to formulate a basic plan.

If you plan your website well, your customers will be able to find what they are looking for easily, only then are they likely to make an enquiry or buy.

Putting a plan together isn’t just about the structure of the website,
It’s also about the content and what goes where and when to post it.

Content is King, Content is King, Content is King.

There is an old saying in the web industry “Content is King”.  Many many websites ignore this mantra.  But what does ‘Content is King’ mean?

Your website content is the most important message

It simply means that the content on your site is what impresses people.

If they are not impressed, they won’t be engaged. If they are not engaged, they won’t stay long enough to contact you or make a purchase.

That’s why content is the most important thing on your site.  If you don’t build decent content for your website, you are likely to fail to achieve your goals.  Ignore it at your peril.

Questions to ask when planning content.

  • Who is it for? (Does it fit my audience needs)
  • Where will the content go, will it be relevant?
  • Why is it going on the site?
  • What purpose does it serve?
  • When to post it, are you talking to your audience…or the wall?

Everything you put on your site should be useful to your users.  If content doesn’t help users in some way, it doesn’t need to be there at all.

Writing Engaging  Website  Copy.

1) 300 words minimum for all articles.
2) Every product should have its own unique description where possible.
2) Do not fall back on the manufacturers’ descriptions.

300 Words Per Article

Three hundred words?  I know, that’s going to put a lot of people off writing content.  Most people struggle to write 100 meaningful words.  It’s important to show your belief in the product/service, be descriptive not rambling and answer your clients’ questions.

300 words per article - minimum

By writing a decent amount of “relevant copy”,  you give your customers confidence that they on the right page.

Start today.  Once you have written one article, you’ll feel better about writing the next one. Not a writer? Get help.

Unique Product Descriptions

What makes your site different or better than the competition?

In the past, I have practically had to beg clients to write proper product descriptions.  Time and time again, I was seeing websites with very little copy on category pages and virtually no copy on product pages. When I asked clients about this, I was met with indifference and complacency.  The standard response was,

“People have found the site… so they’ll find the product”  or

I don’t have time to write product descriptions”.

I understand, really I do.  You’re busy, I get it.  Bear this in mind though, your competitors CAN and most probably WILL find the time to write product descriptions.  Especially If it means beating your company to a bigger market share.

Delegate the work if necessary, or ask us to assist you.  The site with the best images and product descriptions is the one delivering value to the customer.

Avoid Manufacturer Descriptions

Improving product descriptions can seem like a  daunting task. Don’t be tempted to fall back to the easy options like adding manufacturer descriptions, or just importing the stock list. Don’t do it!

Create unique descriptions

A few of years ago, you could get away borrowing other peoples descriptions.

A search on Google would find tens of sites selling the same products, with exactly the same product descriptions, word for word. Today, this tactic won’t perform well.  Although I have seen instances of it still working in some niches, those instances are getting less and less.

Google frowns upon duplicate content.  So, if you set up a site that sells the same products as every other store in your niche, write your own product descriptions. Make your sales pitch the best in the market.

If you take the “easy option”, more than likely, you’ll be rewarded with indifference by Google and other major search engines and that means customers won’t find your site.

Want to Know more? Get in Touch!

Request A Website Review